London Elite is proud to announce a major milestone in the club’s journey: our Men’s team has officially been promoted to Division 1, as part of a competitive restructure by Basketball England.
This exciting development doesn’t just elevate the level of basketball on the court—it signals the start of a new chapter for our entire program, with big investments in the fan experience and club infrastructure.
A New Level of Experience – On and Off the Court
Fans attending home games this season can expect more than high-level basketball. We’re taking game days to the next level with LED banners around the court, enhanced visuals, and a more immersive atmosphere that reflects the ambition and professionalism of a our club.
“This isn’t just about going up a division,” said a club spokesperson. “It’s about raising the standard across the board—from how we train and compete, to how we engage our fans and represent our city.”
Leadership Changes: Daniel Moves to GM, Kieran Takes the Helm
As part of this new phase, long-time Head Coach Daniel will be stepping down from the sidelines to take on a full-time role as General Manager of the team. His leadership has been instrumental in guiding the men’s program to this point, and his vision will now steer the club’s broader strategy and growth.
Assistant Coach Marc Moral will continue in his role, bringing experience and consistency to the bench.
We’re also thrilled to announce the appointment of Kieran Matthews as the new Head Coach of the Division 1 Men’s team. Kieran has been an integral part of the club for the past six seasons, particularly in youth development, and now steps into the top job with a clear mission and deep understanding of London Elite’s DNA.
From the New Head Coach, Kieran Matthews
“Having been part of a lot of success at London Elite over the past six seasons—particularly on the youth side, and through supporting the men’s program—I believe this transition is a natural one. I’ve seen the club grow from the inside, and I understand what it takes to move it forward.
Now, stepping into the role of Head Coach for the Division 1 Men’s team, my mission is clear: to lead meaningful change, raise standards, and build something that goes beyond the scoreboard.
This team will serve as the beacon—a symbol of what our younger players can and should aspire to. We’ll put a major emphasis on player development and the transition from youth to professional basketball, creating a real pathway grounded in opportunity, mentorship, and growth.
But more than that, I want this team to become something the entire club and community can be proud of. Of course, we’ll always fight to be competitive—but this team has the potential to be so much bigger than basketball.
We’re not just building a roster.
We’re building a culture.
We’re building a legacy.”
Open Trial – July 16th
Players interested in joining the Division 1 roster are invited to attend our open trial on Wednesday, 16th July.
To register or for more information, contact: [email protected]
This is more than a promotion. This is a new era for London Elite Basketball Club.
Come be part of it. 🏀
